Year in Review

In 2025, Davis County's visitor economy demonstrated real resilience, generating $776.6 million in total visitor spending, supporting 7,103 tourism jobs, and producing $84.9 million in total visitor generated tax revenue. The year brought genuine headwinds, including a Q1 government spending freeze and a Q4 federal shutdown that slowed decision making, shortened booking windows, and led to canceled group events and hotel bookings. Despite these challenges, Davis County moved forward in a significant way. The grand opening of Western Sports Park marked a major milestone for the community and visitor economy, bringing new energy and opportunities to compete on a national stage. Discover Davis also finalized its 2026 to 2030 strategic plan, sharpening long term direction across marketing, sales, and destination development. Consistent messaging around Utah's Amusement Capital, strong partner alignment, and signature events like the Great Salt Lake Bird Festival and Antelope by Moonlight helped drive visitation and community engagement throughout the year, while proactive outreach helped secure the USA BMX Pro Nationals for August 2026. Looking ahead, 2026 is shaping up to be a year of opportunity, with a focus on maximizing Western Sports Park's first full operating year and building on the momentum established in 2025.